Marketing for Your Loyalty: How Color is Influence

Staff Writer, DLMullan
Color / Psychology
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Color holds a critical theme in human psychology. Color can influence. Color is used by corporations and organizations to convey their message without saying a word. 

Marketing heavily uses the language of color to create and maintain brand loyalty. 

Look at the definitions and logos for the various colors below:

So the next time you look at an ad on television or the newspaper/magazine, remember that the marketers are manipulating your mind to buy their product or for an organization to influence your decisions.

Vote with your dollar. Choose companies that hold your values as a person and not impressing  you with pretty wrapping paper.

Source: Creative Sol Vibrations 

Do You Believe in Zombies? The CDC Does.

Staff Writer, R. Patrick Chapman
Zombie Apocalypse / Government
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The CDC's Office of Public Health Preparedness and Response has had such a great response to their Zombie Apocalypse campaign that the government agency is going to keep marketing this idea. 

Under the Are We Prepared tab, Zombie Preparedness is the main event. 

Wonder why Zombies, Zombie Apocalypse, and Zombie Preparedness continue to live or walk dead on a CDC web site? As it turns out what first began as a tongue in cheek campaign to engage new audiences with preparedness messages has proven to be a very effective platform. We continue to reach and engage a wide variety of audiences on all hazards preparedness via Zombie Preparedness; and as our own director, Dr. Ali Khan, notes, "If you are generally well equipped to deal with a zombie apocalypse you will be prepared for a hurricane, pandemic, earthquake, or terrorist attack." So please log on, get a kit, make a plan, and be prepared!

So then next time you need to discuss being prepared, you can make it fun by employing Zombies to do your work for you.



Source: CDC,